We were founded on a simple frustration: too many data initiatives in the region stall in PowerPoint or in pilot. Leaders pay for advice they can't act on, or for platforms that never reach production. We exist to close that gap.

Our model pairs honest, technology-agnostic advice with a managed delivery engine. We don't sell licences we don't believe in; we ship outcomes against measurable KPIs.

Today we serve enterprises across Saudi Arabia and the wider Middle East — banks, government entities, telecoms, retail and energy — building the data foundations and AI products their teams rely on.

Our mission

To make data and AI a dependable advantage for every organization in the region — practical, governed and Arabic-first.

Our vision

To be the most trusted data and AI delivery partner across the Middle East — known for honest advice, real outcomes and clean handovers.

01
Outcome over output

We measure ourselves by the KPI we moved, not the tickets we closed.

02
Honest by default

If a cheaper tool fits, we'll say so — even when it shrinks our scope.

03
Clean handovers

Documented systems, trained teams, no lock-in. Your platform — not ours.

04
Regional & ready

On-the-ground teams across KSA, Jordan and Egypt — same time zone, same language, faster cycles.

Our people

A senior bench — built one hire at a time.

Our consultants and engineers have shipped projects at banks, telcos and government entities across the region. Most have 10+ years in data and AI; many are former leads at the biggest tech firms in the GCC. We hire slowly and on purpose.

Our environment

The kind of place engineers stay at.

Flat structure, real autonomy, and decisions made by the people closest to the work. We invest in tooling, learning budgets and time for engineering hygiene — not just billable hours.

Where we work

Three hubs. One delivery team.

🇸🇦 Riyadh

Our Saudi headquarters and primary client-facing hub. PDPL-aligned engagements, NCA-ready delivery and Arabic-first solutions.

🇯🇴 Amman

Our largest engineering hub. Senior data and ML engineers with extensive Middle East and European delivery experience.

🇪🇬 Cairo

Specialist hub for analytics engineering, dashboard delivery and 24×7 managed-services coverage.

How we work

A delivery model that respects your team and your budget.

01

Discover

A short, fixed-fee discovery to map your data estate, pain points and target outcomes. You walk away with a real plan — even if you don't engage us further.

02

Build

Right-sized delivery pods — 3 to 10 engineers — sprint to a production-ready first slice in 6–12 weeks. No 9-month roadmaps before value lands.

03

Run & handover

We can stay on as a managed-services partner, or hand over fully — documented, trained, no hidden lock-in. Your call.

Want to meet the team?

Tell us a little about your project and we'll set up a 30-minute conversation with the right people from our team.

Book a call →